Colombo, September 21st 2023: SLT Digital Services (SLT-DIGITAL), the marketing services and digital engagement solutions arm of SLT-MOBITEL group, has entered into a strategic partnership with Surge Global, a technology and marketing consulting company founded in Sri Lanka, to empower local enterprises, to drive growth marketing and develop enterprise software solutions. The SLT-DIGITAL-Surge Global collaboration aims to help businesses manage their digital ecosystems from setup to running ROI-driven campaigns, focused on taking data driven approaches to a brand’s digital presence and activities. Using localized knowledge and global standards, the partnership focuses on supporting businesses to take on local and global stages and for long term value creation for their customers. Janaka Abeysinghe, Chief Executive Officer, SLT Group stated, “Today, businesses face complex challenges in meeting customer expectations and driving growth. The strategic partnership between SLT-DIGITAL and Surge Global is significant in our commitment to providing cutting-edge solutions for large enterprises in the digital era. SLT Digital Services will be able to offer a comprehensive suite of services, from web solutions to growth marketing and software development, tailored to empower clients on their digital transformation. We are able to bring global technology and strategy to local brands and create value for both our existing and new clients." “In today's rapidly evolving digital landscape, customer expectations have become more intricate, demanding personalized content delivered seamlessly across various touch points. As a result, software development and product re-engineering have become crucial for businesses embarking on their digital transformation journey. To assist brands in achieving a successful outcome and maximizing their investment, SLT-DIGITAL together with Surge Global is offering strategic consultancy services to develop practical use cases that deliver measurable returns on investment,” said Upul Manchanayake, CEO SLT Digital Services. Additionally, the strategic partnership brings together a unique mix of capabilities of design, development, analytics, machine learning, artificial intelligence, content, optimization and media distribution and management. Businesses benefit from the ability to build and scale their brands from scratch while driving revenue and mapping digital activity to ROI. “We are excited about the partnership. It unlocks a new area of opportunity for Surge as we can bring global world class technology and strategy to local brands. Our venture into the local market together with SLT group enables us to work hand in hand to plug skills into the group’s already existing customer base while also creating value for new clients,” said Bhanuka Harischandra, Founder/CEO Surge Global. The collaboration is aligned to SLT-DIGITAL's key objectives of strengthening its capabilities in areas such as web solutions, digital marketing, and software development. SLT-DIGITAL initially focused these capabilities on supporting small and medium-sized businesses (SMBs). Today, the company is now poised to explore opportunities beyond. Through the strategic partnership, SLT-DIGITAL stands to gain a multitude of advantages including access to international expertise and a team of technopreneurs, expertise in product engineering for startups and enterprise-level platforms, as well as for enterprise product development, supported by a team of over 400 software engineers. SLT-DIGITAL gains proficiency in growth marketing, lead generation, organic and social reach, as well as strengthens data analysis capabilities for actionable insights. ABOUT SLT DIGITAL SERVICES SLT Digital Services (Pvt) Limited (SLT-DIGITAL) is a fully owned subsidiary of Sri Lanka Telecom PLC (SLT-MOBITEL group), the pioneering ICT solutions provider in Sri Lanka. The company is specialized in Digital Marketing, Web Development, Software Solutions, Business Directory Advertising, Digital Directory Solutions & Digital verticals, Event Management, Activation & Branding Services and ICT & Communications solutions for Micro, Small and Medium Business (MSMBs) community in the country. ABOUT SURGE GLOBAL Surge Global is a digital consultancy powerhouse, helping businesses grow through marketing data and technology at a global scale. With its headquarters in Colombo Sri Lanka, Surge helps businesses of all sizes around the world generate awareness, convert leads and better navigate the internet with performance-driven marketing and a focus on ROI. With a multi-disciplinary team across content, creative, paid media, development, research and analytics, Surge has helped augment and improve the capabilities of startups to Fortune 500 organisations through data driven insights and execution capabilities.