A vibrant marketplace for the digital economy Recognising the strategic value of leveraging disruptive technologies and harnessing service offerings from a diverse supplier base, SLT-MOBITEL, the National ICT Solutions Provider debuted 'Traverse', Sri Lanka’s first Virtual City at the 'Wyawasaya-2022' Trade and Educational Exhibition held recently. Fashioned as a city of the future, Traverse will function integrating physical and digital experiences, operating in the metaverse with matchless potential for global and borderless collaboration. 'Traverse' aims to provide remarkable opportunities for growth and a platform for innovation while helping Sri Lankan businesses to increase their relevance and value in the fast-expanding digital economy. The rapid evolution of emerging and exciting technologies such as virtual reality, virtual marketplaces, digital assets and non-fungible tokens, or NFTs is providing an effective platform to deliver unique consumer experiences and drive local economic growth. 'Traverse' will include a shopping complex, Banks, Virtual exhibition Centre, Film Hall, Gaming zone, Government e-counters, Art gallery, etc. Business owners can purchase or rent business assets from the categories available in the virtual marketspace based on their requirements. Adding greater value for the local business community, the Virtual City will help businesses unlock strategic partnerships and boost profitability through untapped revenue streams. Moreover, local businesses will be able to reach global audiences through cost-effective, scalable, and measurable techniques that require low investment and reduced maintenance costs. An added advantage of the Virtual City is creating a global marketplace for Sri Lankan products and services. Recognised as a true differentiator steering digital transformation, SLT-MOBITEL is driving the country’s first experience of a virtual city by creating a crowded environment. Benefits include long-lasting exposure to an expansive market, facilitating real-time conversation using webinars and live chats, easy access on all platforms, flexibility to promote offerings together with access to trending analytics. Unveiling the Virtual City, highlights SLT-MOBITEL’s role as an agile, innovative and digital-first provider of services, creating a dynamic roadmap with disruptive technologies driving the country’s first virtual marketplace forward. SLT-MOBITEL invites stakeholders to collaborate and partner in this unique virtual space. For more details on 'Traverse' contact the hotline on 0112 389 389, WhatsApp 070 500 4000 or email: bizsolutions@slt.com.lk Web: https://traverse.lk