In celebration of the Sinhala & Tamil New Year, Sri Lanka Telecom, the premier Internet service provider in the country, launched a series of online Avurudu games for the enjoyment of SLT customers.

In December 2016, SLT launched the Christmas Sleigh Game on Facebook, which was a huge success and a popular topic in social media. Given the tremendous success of the venture, SLT saw fit to launch the Avurudu games as means of promoting New Year fun via a digital portal, whilst also boosting the brand through social media, firmly positioning SLT Broadband as the provider of the highest volume, faster internet and the best value worth of services and encouraging new customers.

The games featuring cycle parades and other Avurudu kreeda were launched online on the 25th of March and carried out in 3 phases. The campaign successfully ended on the 6th of May, having been played by over 50,000 people on social media. The top 15 players of the cycle parade game leader board received total figure of 465 extra GB on each day, during the campaign period. For Digital Aurudu kreeda, the game winners received 1GB (gigabyte) per game and received additional GB if he or she shared the SLT Facebook post among their friends. The top-ranking winner received a total of 1TB (terabyte) worth of free data – a first in Sri Lanka, while the 2nd and 3rd place winners received 750GB and 500 GB respectively. The winners ranging between the 4th and 10th position received 300GB each. An overall total of 20TB worth of data was awarded to the winners of the games.

All SLT Broadband customers (Smartline, Megaline & 4G LTE) were entitled to join in the fun of the SLT Digital Avurudu Games.